Identified individuals are represented by a biographical sketch, a list of connections to other signatures, and, in most cases, an artifact from the Ransom Centers collections. Help us identify more signatures by submitting your suggested identification.
Clinton Roy Dickinson (1888-1943) was a highly regarded expert in the theory and practice of advertising. A graduate of Princeton Univeristy, he spent his early working years writing for Cosmopolitan and the New York Times and working for an advertising agency. He also published short stories in Harper’s, Scribners, and other venues. After serving in the office of the chief of staff during World War I, he began work at Printers’ Ink, a trade magazine founded in the late 1800s to serve the growing business of advertising. He served as an editor at the magazine beginning in 1919, writing articles on many topics. By 1934, he was president of the magazine. A longtime advocate of labor interests, Dickinson also worked as an economist for the AFL and argued for fair wage laws. He also published short stories.
Roy Dickinson's "Suit the Sales Unit to the Situation" in Printer's Ink Monthly, February 1924
In this article, Dickinson explains how selling products in groups--such as a container of three tennis balls, a norm still employed today--can influence saies.