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FRED ERVING DAYTON
The writer and publisher Fred Erving Dayton (1880-1954) started his career as a reporter and columnist for newspapers in Hartford, Connecticut. During the early 1920s, he and his wife, artist Helena Smith Dayton lived in Greenwich Village at 259 W. 11th St. and participated in its artistic circles. Dayton composed one-act plays and contributed at least one book review to the local bohemian newspaper published at Frank Shay's bookshop, the Greenwich Villager. In 1925 he wrote a history of American river traffic, titled Steamboat Days, which achieved considerable popular success. During this period Dayton also began work as a sales manager for the periodical publisher Condé Nast, where he remained until his retirement.
The cover and interior of Fred Erving and Helena Smith Dayton's "Everyear," a holiday card in the form of a play, with an illustration by Herb Roth, Christmas 1921
This comic holiday card from Christmas of 1921 features a vignette in which a husband and wife struggle to find an idea for their yuletide greetings. The card's illustration by Herb Roth includes caricatures of the Daytons. The couple's signatures appear two names apart on the bookshop door.