Norman Bel Geddes Database
Job 152, Toledo Scale Co. - Store Fixtures, 1929-1931
To create a lighter-weight counter scale (the Toledo Scale Company’s counter scales weighed 163 pounds), Bel Geddes recommended using sheet steel instead of porcelain enamel cast iron. The search for a durable coating for steel led Geddes to the idea of making the scale entirely from plastic, an idea that so fascinated the company’s president, Hubert D. Bennett, that he abandoned Geddes’s sheet steel concept, financed the development of Plaskon, a cellulose-filled urea formaldehyde molding compound, and established the Toledo Synthetic Products Company to produce it.
This material consolidates jobs 137 and 140. Photos were used in Horizons (1932), pages 229-231.