Job 300, Electrolux Servel Refrigerator, 1934-1955

Summary: Bel Geddes designed a refrigerator for Electrolux, Inc. Promotional copy highlighted the Geddes firm’s design as “the result of a concentrated and extensive study of the whole refrigerator problem and ... a striving toward perfection for use. The beauty resulting from simplicity, good proportions, and fine finish was, of course, consciously attained—but not at the expense of any functional requirement nor by the application of any extraneous ornamentation. The door, carried on concealed hinges, closes flush with the exterior cabinet surface ... and the circular gray and white name plate, which releases the door catch when pushed by hand or elbow, relieve the plainness (yet somehow not the severity) of this modern kitchen accessory.”