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Kenneth Macgowan (1888-1963) was an active participant in Greenwich Village's theater scene as early as 1919, when he served on the Advisory Board of the Theatre Guild until 1922. In that year, Macgowan succeeded George Cram Cook as the director of the Provincetown Playhouse, where he worked alongside his close friend Eugene O'Neill. Macgowan also produced plays for the Greenwich Village Theatre and the Actors Theatre. A respected writer and drama critic, Macgowan published several books in the early 1920s, including The Theatre of Tomorrow (1921), and he contributed articles to the New York Globe, Vogue, and Theatre Arts magazine. In 1928, Macgowan moved to Hollywood, California and eventually became an accomplished film producer for RKO, Twentieth Century-Fox and Paramount Pictures.
Provincetown Playbill, Season 1924-5, No. 6
This playbill from the Provincetown Playhouse, whose company had changed its name to The Experimental Theatre, Inc., conveys the variety of Macgowan's involvement with the little theatre movement in New York. In addition to details on the Playhouse's production of plays by Sherwood Anderson and O'Neill, the playbill also includes a letter to Macgowan by Norman Hapgood discussing the importance of O'Neill's voice to contemporary theater, as well as an endorsement by Macgowan in an advertisement for a local teacher of Dalcroze Eurhythmics.