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Bookseller Terence Holliday (1885?-1969) and his wife Elsa opened The Holliday Bookshop in 1920 at 10 West 47th Street, about forty blocks north of Frank Shay's Bookshop. In 1925, they relocated the store to a second floor space at 49 West 49th Street, where it remained until the couple sold the shop in 1951. Holliday learned the book trade by working at the major bookseller Brentano's for roughly a year. The Holliday Bookshop focused on British imports, small and private press volumes, and contemporary novelists and poets, including American writers. Holliday didn't shy away from controversial literature. When the copies of D. H. Lawrence's Lady Chatterley's Lover (1928) that he had ordered were seized by U.S. Customs, Holliday reportedly sold pirated copies instead and dutifully sent D. H. Lawrence 10% royalties on the sales.
A letter from Terence Holliday to Grant Richards, 7 December, 1923, with enclosed prospectus for The Squire's Home-made Wines as Describ'd and Set-forth in the Journal of Thomas Hoggson, Gent., 1765
In this letter to British publisher and writer Grant Richards, Holliday encloses a prospectus for a forthcoming publication to be printed in 1924 by the Pynson Printers. The book contains recipes reported to have come from the 1765 diary of Thomas Hoggson for homemade wines. It is not difficult to imagine the appeal of such a volume since, in 1924, the United States was still in the midst of Prohibition.