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Location on door: front, panel 3
ROY DICKINSON
Clinton Roy Dickinson (1888-1943) was a highly regarded expert in the theory and practice of advertising. A graduate of Princeton Univeristy, he spent his early working years writing for Cosmopolitan and the New York Times and working for an advertising agency. He also published short stories in Harper’s, Scribners, and other venues. After serving in the office of the chief of staff during World War I, he began work at Printers’ Ink, a trade magazine founded in the late 1800s to serve the growing business of advertising. He served as an editor at the magazine beginning in 1919, writing articles on many topics. By 1934, he was president of the magazine. A longtime advocate of labor interests, Dickinson also worked as an economist for the AFL and argued for fair wage laws. He also published short stories.
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Creator: Dickinson, Roy
Title: "Suit the Sales Unit to the Situation" in Printer's Ink Monthly
Imprint: 8.2 (February 1924): 27-28
Item Date: February 1924
Material Type: Serials
ADA Caption: "Suit the Sales Unit to the Situation" in Printer's Ink Monthly
Curatorial Department: Book Collection
Collection Name: Book Arts
Stack Location: q HF 5801 P75
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Roy Dickinson's "Suit the Sales Unit to the Situation" in Printer's Ink Monthly, February 1924
In this article, Dickinson explains how selling products in groups--such as a container of three tennis balls, a norm still employed today--can influence saies.